/* =========================================================
   Localdiscvr — Modern & Confident
   Crisp whites · Deep ink · Warm amber accent
   ========================================================= */

:root {
  /* Color — Brand palette */
  --bg: #ffffff;
  --surface: #ebe7e1;       /* warm cream */
  --surface-2: #f5f2ec;
  --ink: #2c3e50;           /* deep slate */
  --ink-soft: #5b6b7d;
  --ink-mute: #94a0ad;
  --line: #d0c3ba;          /* warm taupe */
  --line-strong: #b8aba1;
  --accent: #d7bd88;        /* warm champagne */
  --accent-bold: #a98549;   /* readable champagne for text */
  --accent-soft: #f5ecda;
  --sage: #7c8072;
  --dark: #2c3e50;
  --dark-2: #1f2d3d;
  --light: #ebe7e1;

  /* Typography */
  --display: "Noto Serif Display", Georgia, "Times New Roman", serif;
  --accent-font: "Antic Didone", Georgia, "Times New Roman", serif;
  --serif: "Cormorant Garamond", Georgia, "Times New Roman", serif;
  --sans: "Cormorant Garamond", Georgia, "Times New Roman", serif;

  /* Layout */
  --radius: 14px;
  --radius-sm: 10px;
  --radius-lg: 22px;
  --shadow-sm: 0 1px 2px rgba(11,15,26,0.04), 0 1px 3px rgba(11,15,26,0.04);
  --shadow-md: 0 4px 14px rgba(11,15,26,0.06), 0 2px 6px rgba(11,15,26,0.04);
  --shadow-lg: 0 24px 60px rgba(11,15,26,0.10), 0 8px 20px rgba(11,15,26,0.05);
}

/* Reset */
* { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: var(--serif);
  font-size: 19px;
  line-height: 1.6;
  font-weight: 400;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

img { max-width: 100%; display: block; }
a { color: var(--ink); text-decoration: none; transition: color 0.15s ease, opacity 0.15s ease; }
a:hover { color: var(--accent); }
hr { border: 0; height: 1px; background: var(--line); margin: 50px 0; }
hr.short { width: 64px; height: 2px; background: var(--accent); margin: 36px 0; }

/* Container */
.container {
  max-width: 1180px;
  margin: 0 auto;
  padding: 0 28px;
}

/* Typography */
h1, h2, h3 {
  font-family: var(--display);
  font-weight: 500;
  font-stretch: 62.5%; /* ExtraCondensed */
  letter-spacing: -0.005em;
  color: var(--ink);
  line-height: 1.05;
  margin: 0 0 18px;
}
h4 {
  font-family: var(--accent-font);
  font-weight: 400;
  letter-spacing: 0.04em;
  color: var(--ink-soft);
  line-height: 1.2;
  margin: 0 0 18px;
}
h1 { font-size: clamp(2.8rem, 6.4vw, 5.4rem); letter-spacing: -0.01em; font-weight: 600; }
h2 { font-size: clamp(2.0rem, 4.0vw, 3.0rem); letter-spacing: -0.005em; font-weight: 500; }
h3 { font-size: 1.32rem; letter-spacing: 0; font-weight: 600; }
h4 { font-size: 0.86rem; letter-spacing: 0.16em; text-transform: uppercase; }
p { margin: 0 0 16px; color: var(--ink-soft); }
strong { color: var(--ink); font-weight: 600; }
em { font-style: italic; }

/* Eyebrows / labels */
.eyebrow {
  display: inline-block;
  font-family: var(--accent-font);
  font-size: 0.82rem;
  font-weight: 400;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--accent-bold);
  margin: 0 0 18px;
  padding: 6px 14px;
  background: var(--accent-soft);
  border-radius: 999px;
}
.label { font-family: var(--accent-font); font-size: 0.86rem; font-weight: 400; text-transform: uppercase; letter-spacing: 0.16em; color: var(--ink-soft); }
.center { text-align: center; }
.eyebrow.center {
  display: block;
  width: max-content;
  margin-left: auto; margin-right: auto;
  margin-bottom: 18px;
}

/* =========================================================
   NAVIGATION
   ========================================================= */
.site-nav {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(255,255,255,0.85);
  backdrop-filter: saturate(180%) blur(14px);
  -webkit-backdrop-filter: saturate(180%) blur(14px);
  border-bottom: 1px solid var(--line);
}
.site-nav .container {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 92px;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-weight: 700;
  font-size: 1.05rem;
  letter-spacing: -0.02em;
  color: var(--ink);
}
.brand em { font-style: normal; color: var(--accent-bold); }
.brand img.logo { height: 76px; width: auto; display: block; }
.brand .pin {
  width: 18px; height: 18px;
  background: var(--accent);
  border-radius: 50% 50% 50% 0;
  transform: rotate(-45deg);
  position: relative;
  display: inline-block;
}
.brand .pin::after {
  content: ""; position: absolute; inset: 5px;
  background: var(--bg); border-radius: 50%;
}
.foot-logo { height: 64px; width: auto; opacity: 0.85; }
.nav-links {
  display: flex; align-items: center; gap: 28px;
}
.nav-links a {
  font-size: 0.92rem;
  font-weight: 500;
  color: var(--ink-soft);
}
.nav-links a:hover { color: var(--ink); }
.nav-links a.cta {
  background: var(--ink);
  color: #fff;
  padding: 10px 18px;
  border-radius: 999px;
  font-weight: 600;
  font-size: 0.88rem;
}
.nav-links a.cta:hover { background: var(--accent); color: var(--ink); }

@media (max-width: 720px) {
  .nav-links { gap: 14px; }
  .nav-links a:not(.cta) { display: none; }
}

/* =========================================================
   BUTTONS
   ========================================================= */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  background: var(--ink);
  color: #fff;
  padding: 14px 24px;
  font-weight: 600;
  font-size: 0.96rem;
  border-radius: 999px;
  border: 1px solid var(--ink);
  transition: transform 0.15s ease, background 0.15s ease, box-shadow 0.2s ease;
  box-shadow: var(--shadow-sm);
  letter-spacing: -0.01em;
}
.btn:hover { background: var(--accent); border-color: var(--accent); color: var(--ink); transform: translateY(-1px); box-shadow: var(--shadow-md); }
.btn .arrow { transition: transform 0.2s ease; }
.btn:hover .arrow { transform: translateX(3px); }
.btn-light { background: #fff; color: var(--ink); border-color: #fff; }
.btn-light:hover { background: var(--accent); color: var(--ink); border-color: var(--accent); }
.btn-ghost {
  background: transparent; color: var(--ink); border: 1px solid var(--line-strong);
  box-shadow: none;
}
.btn-ghost:hover { background: var(--ink); color: #fff; border-color: var(--ink); }

/* =========================================================
   HOME — HERO
   ========================================================= */
.hero-home {
  position: relative;
  padding: 100px 0 80px;
  background:
    radial-gradient(ellipse 60% 50% at 80% 0%, rgba(215,189,136,0.30), transparent 60%),
    radial-gradient(ellipse 50% 40% at 10% 100%, rgba(11,15,26,0.04), transparent 60%),
    var(--bg);
  overflow: hidden;
}
.hero-home .container {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(0, 1fr);
  gap: 80px;
  align-items: center;
}
.hero-home h1 em {
  font-style: italic;
  background: linear-gradient(95deg, var(--accent-bold), #c8a567 50%, var(--accent-bold));
  -webkit-background-clip: text; background-clip: text;
  color: transparent;
  font-family: var(--serif);
  font-weight: 400;
  font-stretch: 100%;
  letter-spacing: -0.005em;
}
.hero-home .lede {
  font-size: 1.18rem;
  color: var(--ink-soft);
  max-width: 52ch;
  margin: 0 0 32px;
}
.hero-home .btn-row { display: flex; align-items: center; gap: 14px; flex-wrap: wrap; }
.hero-home .trust {
  display: flex; align-items: center; gap: 10px;
  margin-top: 28px; font-size: 0.86rem; color: var(--ink-mute);
}
.hero-home .trust .dot { width: 6px; height: 6px; border-radius: 50%; background: #25b96b; box-shadow: 0 0 0 4px rgba(37,185,107,0.18); }

/* GBP mockup card — right column visual */
.gbp-mock {
  position: relative;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  box-shadow: var(--shadow-lg);
  padding: 22px;
  transform: rotate(0.5deg);
}
.gbp-mock::before {
  content: "";
  position: absolute;
  inset: -24px -24px auto auto;
  width: 140px; height: 140px;
  background: var(--accent);
  border-radius: 50%;
  filter: blur(50px);
  opacity: 0.35;
  z-index: -1;
}
.gbp-mock .browser-bar {
  display: flex; align-items: center; gap: 6px;
  padding-bottom: 14px; border-bottom: 1px solid var(--line); margin-bottom: 16px;
}
.gbp-mock .browser-bar span {
  width: 11px; height: 11px; border-radius: 50%; background: #e8e5dd;
}
.gbp-mock .browser-bar span:nth-child(1) { background: #ff5f57; }
.gbp-mock .browser-bar span:nth-child(2) { background: #ffbd2e; }
.gbp-mock .browser-bar span:nth-child(3) { background: #28c840; }
.gbp-mock .browser-bar .url {
  flex: 1; margin-left: 10px;
  background: var(--surface); border-radius: 7px; height: 26px;
  display: flex; align-items: center; padding: 0 10px;
  font-size: 0.74rem; color: var(--ink-mute); font-family: var(--sans);
}
.gbp-listing {
  display: grid; grid-template-columns: 96px 1fr; gap: 16px; padding: 6px 0;
}
.gbp-listing + .gbp-listing { border-top: 1px solid var(--line); margin-top: 16px; padding-top: 16px; }
.gbp-thumb {
  width: 96px; height: 96px; border-radius: 12px;
  background-size: cover; background-position: center;
}
.gbp-listing h4 {
  text-transform: none; letter-spacing: -0.01em;
  font-family: var(--sans); font-size: 0.98rem;
  font-weight: 600; color: var(--ink); margin: 0 0 4px;
}
.gbp-listing .meta { font-size: 0.78rem; color: var(--ink-soft); margin: 2px 0; line-height: 1.45; }
.gbp-listing .stars { color: var(--accent-bold); font-size: 0.82rem; letter-spacing: 1px; }
.gbp-listing .stars .gray { color: var(--line-strong); }
.gbp-listing.dim { opacity: 0.5; filter: grayscale(0.4); }
.gbp-listing.featured {
  background: var(--accent-soft);
  border: 1px solid #f0d7a3;
  margin: 14px -8px;
  padding: 14px 8px;
  border-radius: 12px;
}
.gbp-listing.featured + .gbp-listing { border-top: 0; margin-top: 0; padding-top: 8px; }

@media (max-width: 900px) {
  .hero-home { padding: 60px 0 50px; }
  .hero-home .container { grid-template-columns: 1fr; gap: 50px; }
  .gbp-mock { transform: none; }
}

/* =========================================================
   SECTIONS
   ========================================================= */
.section { padding: 90px 0; }
.section.alt { background: var(--surface); }
.section.dark { background: var(--dark); color: #fff; position: relative; overflow: hidden; }
.section.dark h1, .section.dark h2, .section.dark h3 { color: #fff; }
.section.dark p { color: rgba(251,248,242,0.78); }
.section.dark::before {
  content: ""; position: absolute; inset: 0;
  background:
    radial-gradient(ellipse 50% 40% at 20% 30%, rgba(215,189,136,0.36), transparent 60%),
    radial-gradient(ellipse 40% 40% at 80% 80%, rgba(215,189,136,0.30), transparent 60%);
  pointer-events: none;
}
.section.dark .container { position: relative; z-index: 1; }

.split-2 {
  display: grid;
  grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.15fr);
  gap: 80px;
  align-items: start;
}
.split-2 h2 { margin-top: 0; }
@media (max-width: 820px) { .split-2 { grid-template-columns: 1fr; gap: 30px; } }

/* =========================================================
   PROBLEM GRID
   ========================================================= */
.problem-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0;
  margin-top: 50px;
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  overflow: hidden;
  background: #fff;
}
.problem-grid .item {
  display: flex; gap: 18px; align-items: flex-start;
  padding: 28px 30px;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.problem-grid .item:nth-child(2n) { border-right: 0; }
.problem-grid .item .num {
  font-family: var(--sans);
  font-weight: 700;
  color: var(--accent-bold);
  font-size: 0.78rem;
  letter-spacing: 0.06em;
  padding-top: 4px;
  font-variant-numeric: tabular-nums;
}
.problem-grid .item h3 { margin-bottom: 6px; font-size: 1.02rem; }
.problem-grid .item p { font-size: 0.94rem; margin: 0; color: var(--ink-soft); }

.kicker {
  margin-top: 36px;
  text-align: center;
  font-size: 0.92rem;
  color: var(--ink-mute);
  letter-spacing: 0.04em;
  text-transform: uppercase;
  font-weight: 600;
}

@media (max-width: 700px) {
  .problem-grid { grid-template-columns: 1fr; }
  .problem-grid .item { border-right: 0; }
}

/* =========================================================
   THREE-UP
   ========================================================= */
.threeup {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-top: 50px;
}
.threeup .col {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 30px 28px;
  transition: transform 0.2s ease, box-shadow 0.2s ease, border-color 0.2s ease;
}
.threeup .col:hover { transform: translateY(-3px); box-shadow: var(--shadow-md); border-color: var(--line-strong); }
.threeup .col .num {
  display: inline-flex; align-items: center; justify-content: center;
  width: 36px; height: 36px;
  border-radius: 10px;
  background: var(--accent-soft);
  color: var(--accent-bold);
  font-weight: 700;
  font-size: 0.84rem;
  font-variant-numeric: tabular-nums;
  margin-bottom: 18px;
}
.threeup .col h3 { font-size: 1.18rem; margin-bottom: 10px; }
.threeup .col p { font-size: 0.96rem; color: var(--ink-soft); margin: 0; }

@media (max-width: 820px) {
  .threeup { grid-template-columns: 1fr; gap: 16px; }
}

/* =========================================================
   PRICING
   ========================================================= */
.pricing {
  display: grid;
  grid-template-columns: 1fr 1.06fr 1fr;
  gap: 22px;
  margin-top: 60px;
}
.pricing .card {
  position: relative;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 36px 32px 32px;
  display: flex; flex-direction: column;
  box-shadow: var(--shadow-sm);
}
.pricing .card .label { color: var(--accent-bold); }
.pricing .card h3 {
  font-size: 1.08rem; margin: 6px 0 14px;
  color: var(--ink-soft); font-weight: 500; letter-spacing: -0.01em;
}
.pricing .card .price {
  font-family: var(--sans);
  font-size: 3rem;
  font-weight: 800;
  letter-spacing: -0.04em;
  color: var(--ink);
  line-height: 1;
}
.pricing .card .cycle {
  font-size: 0.86rem; color: var(--ink-mute); margin: 6px 0 22px;
}
.pricing .card ul {
  list-style: none; padding: 0; margin: 0 0 26px;
  display: flex; flex-direction: column; gap: 10px;
  flex: 1;
}
.pricing .card ul li {
  font-size: 0.94rem; color: var(--ink-soft); line-height: 1.5;
  position: relative; padding-left: 26px;
}
.pricing .card ul li::before {
  content: ""; position: absolute; left: 0; top: 6px;
  width: 16px; height: 16px;
  background: var(--accent-soft);
  border-radius: 50%;
}
.pricing .card ul li::after {
  content: ""; position: absolute; left: 4px; top: 10px;
  width: 4px; height: 8px;
  border: solid var(--accent);
  border-width: 0 2px 2px 0;
  transform: rotate(45deg);
}

.pricing .card.featured {
  background: linear-gradient(180deg, #ffffff 0%, #fffaf0 100%);
  border: 1px solid #f0d7a3;
  box-shadow: var(--shadow-lg);
  transform: translateY(-8px);
}
.pricing .card.featured .badge {
  position: absolute; top: -14px; left: 50%; transform: translateX(-50%);
  background: var(--ink); color: #fff;
  font-size: 0.74rem; font-weight: 600;
  letter-spacing: 0.1em; text-transform: uppercase;
  padding: 6px 14px; border-radius: 999px;
}

@media (max-width: 980px) {
  .pricing { grid-template-columns: 1fr; gap: 18px; }
  .pricing .card.featured { transform: none; }
}

/* =========================================================
   CLOSING CTA / DARK
   ========================================================= */
.closing-cta {
  text-align: center;
  max-width: 720px;
  margin: 0 auto;
}
.closing-cta .cta-mark {
  display: block;
  height: 110px;
  width: auto;
  margin: 0 auto 28px;
  border-radius: 12px;
  box-shadow: 0 18px 44px rgba(0,0,0,0.35);
}
.closing-cta h2 {
  font-size: clamp(1.8rem, 3.6vw, 2.6rem);
  margin: 0 auto 18px;
  max-width: 22ch;
}
.closing-cta p { max-width: 56ch; margin: 0 auto 28px; font-size: 1.05rem; }

/* =========================================================
   FOOTER
   ========================================================= */
.site-foot {
  border-top: 1px solid var(--line);
  background: var(--bg);
  padding: 36px 0;
}
.site-foot .container {
  display: flex; align-items: center; justify-content: space-between; gap: 14px; flex-wrap: wrap;
  font-size: 0.86rem; color: var(--ink-mute);
}
.site-foot a { color: var(--ink-soft); }

/* =========================================================
   DISCOVERY REPORT — ESSAY HERO
   ========================================================= */
.essay-hero {
  background:
    radial-gradient(ellipse 60% 50% at 50% 100%, rgba(215,189,136,0.30), transparent 60%),
    var(--surface);
  padding: 90px 0 70px;
  text-align: center;
  border-bottom: 1px solid var(--line);
}
.essay-hero .container { max-width: 800px; }
.essay-hero h1 { font-size: clamp(2.1rem, 4.4vw, 3.4rem); margin: 0 auto 22px; }
.essay-hero .lede { font-size: 1.18rem; color: var(--ink-soft); max-width: 60ch; margin: 0 auto; }

.essay {
  padding: 80px 0 90px;
  background: var(--bg);
}
.essay .container { max-width: 720px; }
.essay p { font-size: 1.08rem; line-height: 1.75; color: var(--ink); margin: 0 0 22px; }
.essay .dropcap::first-letter {
  font-family: var(--serif);
  font-weight: 350;
  font-size: 4rem;
  float: left;
  line-height: 0.9;
  margin: 6px 12px 0 -2px;
  color: var(--accent-bold);
}
.essay h2 {
  margin: 50px 0 18px;
  font-size: 1.5rem;
}
.essay .aside {
  background: var(--surface);
  border-left: 3px solid var(--accent);
  border-radius: 0 var(--radius) var(--radius) 0;
  padding: 24px 28px;
  margin: 32px 0;
  font-size: 1rem;
  color: var(--ink-soft);
}
.essay .aside .q {
  display: block; font-family: var(--sans);
  font-weight: 700; color: var(--ink); font-size: 0.96rem;
  margin-bottom: 10px; letter-spacing: -0.01em;
}
.essay ol.steps { padding-left: 0; counter-reset: step; list-style: none; margin: 22px 0; }
.essay ol.steps li {
  counter-increment: step;
  padding: 14px 0 14px 48px;
  position: relative;
  border-bottom: 1px solid var(--line);
  font-size: 1rem;
  color: var(--ink);
}
.essay ol.steps li:last-child { border-bottom: 0; }
.essay ol.steps li::before {
  content: counter(step);
  position: absolute; left: 0; top: 14px;
  width: 30px; height: 30px;
  background: var(--accent-soft);
  color: var(--accent-bold);
  font-weight: 700; font-size: 0.84rem;
  display: flex; align-items: center; justify-content: center;
  border-radius: 50%;
  font-variant-numeric: tabular-nums;
}

/* =========================================================
   STARTER — PRODUCT BODY
   ========================================================= */
.product-hero {
  padding: 90px 0 60px;
  background:
    radial-gradient(ellipse 50% 50% at 95% 0%, rgba(215,189,136,0.30), transparent 60%),
    var(--bg);
  border-bottom: 1px solid var(--line);
}
.product-hero h1 { max-width: 22ch; }
.product-hero .lede { font-size: 1.16rem; color: var(--ink-soft); max-width: 56ch; margin: 0; }

.product-body { padding: 70px 0 90px; background: var(--bg); }
.product-body .copy-col p { font-size: 1.04rem; line-height: 1.7; color: var(--ink); margin: 0 0 18px; }
.product-body .copy-col h2 { margin-top: 40px; font-size: 1.5rem; }

/* Sticky sidebar for Starter */
.sidebar {
  position: sticky;
  top: 92px;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 32px 28px;
  box-shadow: var(--shadow-md);
}
.sidebar .label { color: var(--accent-bold); }
.sidebar .price {
  font-family: var(--sans); font-weight: 800;
  font-size: 3rem; letter-spacing: -0.04em;
  margin: 8px 0 4px; color: var(--ink); line-height: 1;
}
.sidebar .cycle { font-size: 0.88rem; color: var(--ink-mute); margin: 0 0 22px; }
.sidebar h4 { margin-bottom: 16px; }
.sidebar ul {
  list-style: none; padding: 0; margin: 0 0 26px;
  display: flex; flex-direction: column; gap: 12px;
}
.sidebar ul li {
  font-size: 0.94rem; color: var(--ink-soft); line-height: 1.5;
  position: relative; padding-left: 26px;
}
.sidebar ul li::before {
  content: ""; position: absolute; left: 0; top: 6px;
  width: 16px; height: 16px;
  background: var(--accent-soft); border-radius: 50%;
}
.sidebar ul li::after {
  content: ""; position: absolute; left: 4px; top: 10px;
  width: 4px; height: 8px;
  border: solid var(--accent); border-width: 0 2px 2px 0;
  transform: rotate(45deg);
}
.sidebar .btn { width: 100%; justify-content: center; }
.sidebar .fine { font-size: 0.78rem; color: var(--ink-mute); margin: 14px 0 0; text-align: center; }

@media (max-width: 980px) {
  .product-body .container { grid-template-columns: 1fr !important; gap: 30px !important; }
  .sidebar { position: static; }
}

/* =========================================================
   GROWTH — LETTER LAYOUT
   ========================================================= */
.letter-hero {
  padding: 90px 0 50px;
  background:
    radial-gradient(ellipse 50% 50% at 50% 100%, rgba(215,189,136,0.30), transparent 60%),
    var(--bg);
  text-align: center;
  border-bottom: 1px solid var(--line);
}
.letter-hero h1 { max-width: 22ch; margin: 0 auto 22px; }
.letter-hero .lede { font-size: 1.18rem; color: var(--ink-soft); max-width: 58ch; margin: 0 auto 22px; }
.letter-hero .badge {
  display: inline-block;
  background: var(--ink); color: #fff;
  font-size: 0.74rem; font-weight: 600;
  letter-spacing: 0.1em; text-transform: uppercase;
  padding: 6px 14px; border-radius: 999px;
}

.letter { padding: 60px 0 80px; background: var(--bg); }
.letter p { font-size: 1.06rem; line-height: 1.75; color: var(--ink); margin: 0 0 20px; }
.letter h2 { margin: 40px 0 16px; font-size: 1.5rem; }
.letter ol.steps { padding-left: 0; counter-reset: step; list-style: none; margin: 22px 0; }
.letter ol.steps li {
  counter-increment: step; padding: 14px 0 14px 48px; position: relative;
  border-bottom: 1px solid var(--line); font-size: 1rem; color: var(--ink);
}
.letter ol.steps li:last-child { border-bottom: 0; }
.letter ol.steps li::before {
  content: counter(step); position: absolute; left: 0; top: 14px;
  width: 30px; height: 30px;
  background: var(--accent-soft); color: var(--accent);
  font-weight: 700; font-size: 0.84rem;
  display: flex; align-items: center; justify-content: center;
  border-radius: 50%;
  font-variant-numeric: tabular-nums;
}

.included {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 28px 32px;
  margin: 32px 0;
}
.included h3 { font-size: 1.04rem; margin-bottom: 16px; letter-spacing: -0.01em; text-transform: none; color: var(--ink); }
.included ul { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 12px; }
.included ul li {
  font-size: 0.96rem; color: var(--ink-soft); line-height: 1.55;
  position: relative; padding-left: 26px;
}
.included ul li::before {
  content: ""; position: absolute; left: 0; top: 8px;
  width: 16px; height: 16px;
  background: var(--accent-soft); border-radius: 50%;
}
.included ul li::after {
  content: ""; position: absolute; left: 4px; top: 12px;
  width: 4px; height: 8px;
  border: solid var(--accent); border-width: 0 2px 2px 0;
  transform: rotate(45deg);
}

/* =========================================================
   FOUNDER NOTE
   ========================================================= */
.founder {
  display: grid;
  grid-template-columns: 120px 1fr;
  gap: 22px;
  align-items: center;
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 26px 28px;
  margin: 32px 0;
}
.founder .photo {
  width: 120px; height: 120px;
  border-radius: 50%;
  background: var(--surface-2);
  background-size: cover;
  background-position: center;
  border: 3px solid #fff;
  box-shadow: var(--shadow-sm);
  position: relative;
  overflow: hidden;
}
.founder .photo.placeholder {
  background: linear-gradient(135deg, var(--accent-soft), #fff);
}
.founder .photo.placeholder::after {
  content: "Photo";
  position: absolute; inset: 0;
  display: flex; align-items: center; justify-content: center;
  text-align: center;
  font-size: 0.74rem; color: var(--accent); letter-spacing: 0.06em; font-weight: 600;
}
.founder .name { font-weight: 700; color: var(--ink); margin: 0 0 6px; font-size: 0.96rem; letter-spacing: -0.01em; }
.founder .body { font-size: 1rem; color: var(--ink-soft); margin: 0; line-height: 1.6; }
@media (max-width: 700px) { .founder { grid-template-columns: 1fr; text-align: center; justify-items: center; } }

/* =========================================================
   FAQ
   ========================================================= */
.faq {
  max-width: 820px;
  margin: 0 auto;
}
.faq details {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  margin-bottom: 12px;
  overflow: hidden;
  transition: border-color 0.15s ease, box-shadow 0.15s ease;
}
.faq details[open] { border-color: var(--line-strong); box-shadow: var(--shadow-sm); }
.faq summary {
  list-style: none;
  cursor: pointer;
  padding: 22px 26px;
  font-weight: 600;
  font-size: 1.02rem;
  color: var(--ink);
  letter-spacing: -0.01em;
  display: flex; align-items: center; justify-content: space-between;
  gap: 16px;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: "+";
  font-size: 1.4rem; font-weight: 400; color: var(--accent-bold);
  transition: transform 0.2s ease;
  line-height: 1;
}
.faq details[open] summary::after { content: "−"; }
.faq .answer { padding: 0 26px 22px; }
.faq .answer p { font-size: 0.98rem; line-height: 1.65; color: var(--ink-soft); margin: 0 0 12px; }
.faq .answer p:last-child { margin-bottom: 0; }
.faq .answer a { color: var(--accent-bold); border-bottom: 1px solid var(--accent-soft); }
.faq .answer a:hover { border-bottom-color: var(--accent-bold); }

/* =========================================================
   CTA CARD (used on Starter/Growth bottom)
   ========================================================= */
.cta-card {
  background: linear-gradient(160deg, var(--dark) 0%, var(--dark-2) 100%);
  color: #fff;
  border-radius: var(--radius-lg);
  padding: 60px 50px;
  text-align: center;
  position: relative;
  overflow: hidden;
}
.cta-card::before {
  content: ""; position: absolute; inset: 0;
  background:
    radial-gradient(ellipse 50% 60% at 30% 0%, rgba(215,189,136,0.42), transparent 60%),
    radial-gradient(ellipse 40% 40% at 80% 100%, rgba(215,189,136,0.30), transparent 60%);
  pointer-events: none;
}
.cta-card > * { position: relative; z-index: 1; }
.cta-card h2 { color: #fff; max-width: 24ch; margin: 0 auto 18px; }
.cta-card p { color: rgba(251,248,242,0.78); max-width: 56ch; margin: 0 auto 14px; font-size: 1.04rem; }
.cta-card .price-line { color: rgba(251,248,242,0.65); font-size: 0.96rem; margin: 0 auto 28px; }
.cta-card .btn-light { box-shadow: 0 14px 36px rgba(215,189,136,0.42); }
.cta-card .fine { font-size: 0.82rem; color: rgba(251,248,242,0.55); margin: 18px 0 0; }
@media (max-width: 700px) { .cta-card { padding: 44px 24px; } }

/* =========================================================
   IMAGERY STRIP
   ========================================================= */
.imagery-strip {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  margin: 60px 0 0;
}
.imagery-strip .frame {
  aspect-ratio: 4/5;
  border-radius: var(--radius);
  background-size: cover;
  background-position: center;
  box-shadow: var(--shadow-sm);
}
@media (max-width: 720px) { .imagery-strip { grid-template-columns: 1fr 1fr; } .imagery-strip .frame:nth-child(3) { display: none; } }

/* Selection */
::selection { background: var(--accent); color: #fff; }